Cov hauj lwm tau hais tias, "Yuav ua li cas tus neeg siv khoom ntim lub xov tooj feem ntau yog qhov kawg uas tus tsim khoom lag luam ib txwm xav txog.Tab sis rau Apple, lub thawv ntim khoom uas tsis tshua muaj nqi tsuas yog tsim nyog rau kev mloog zoo li cov nyiaj tau los siab heev iPhone, iPad, thiab Macbook nws muaj.”Apple tseem ceeb heev rau lub thawv ntim khoom zoo li tsis tseem ceeb, thiab dhau los ntawm kev rov ua kom zoo dua ntawm kev ntim khoom, ua tau raws li qhov xav tau ntawm cov neeg siv khoom raws li "kev ua haujlwm" thiab "kev zoo nkauj".